Use this section to build trust and create a personal connection with your customers. The more a prospective customer knows about you, the more likely they are to purchase from your store. Use this section to explain why your store is the best place to purchase the type of goods you sell. Be sure to highlight the things that make your products and services unique. For example, are your items made locally, sourced from special ingredients or customized? This is the place to tell your customers how great your products and services are. Leave a memorable impression that makes them want to tell their friends about you and come back for more.